Privacy Policy — BackOnTheBooks

1. Introduction

This Privacy Policy explains how BackOnTheBooks, a service operated by Simply-Automated LLC ("we," "us," or "our"), collects, uses, stores, and protects personal information in connection with the service-related SMS communication services we provide on behalf of local service businesses.

BackOnTheBooks facilitates customer relationship and service-related text messaging between businesses and their existing customers, including post-service follow-ups, customer satisfaction messages, service continuity check-ins, customer support conversations, and other customer care communications related to an established business relationship.

We send service-related messages only. We do not send marketing, promotional, cold outreach, or lead-generation text messages. Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

By receiving or interacting with messages sent through our service, you acknowledge and agree to the practices described in this Privacy Policy.

2. Information We Collect

We collect and process only the information necessary to operate and support service-related SMS communications.

This may include:

• Mobile phone numbers
• Customer names (when provided)
• Message content and replies
• Message delivery status and timestamps
• Consent and opt-in/opt-out records

We do not collect or store sensitive personal information such as payment details, government identification numbers, financial account data, or health information.

3. How Information Is Collected

Information is collected only through legitimate customer-business interactions, including:

• When customers provide their phone number directly to a business during service inquiries, booking, intake, checkout, or other service interactions
• When customers reply to service-related text messages
• When customers opt out of SMS communications by replying STOP or similar keywords

We do not purchase, scrape, rent, harvest, or acquire contact lists from third parties.

4. How We Use Information

Personal information is used strictly to:

• Deliver service-related and customer care SMS messages authorized by the business
• Respond to customer replies and inquiries
• Process opt-out requests and manage consent preferences
• Monitor message delivery, reliability, and system performance
• Maintain compliance with carrier, platform, and legal requirements
• Generate operational and compliance reports for business clients

We do not use personal information for advertising, promotional campaigns, affiliate marketing, lead generation, or unrelated third-party marketing.

5. SMS Consent & Opt-Out

All messages sent through BackOnTheBooks:

• Are sent only to individuals who have an existing relationship with the business
• Are delivered only after the individual has provided affirmative consent to receive service-related text messages
• Include clear opt-out instructions such as "Reply STOP to opt out"
• Honor opt-out requests immediately

Customers opt in by providing their phone number directly to a business and agreeing to receive service-related text messages, which may include customer satisfaction follow-ups, service continuity check-ins, feedback requests following completed services, and customer support communications.

Message frequency varies. Msg & data rates may apply. Reply STOP to opt out. Reply HELP for help.

BackOnTheBooks requires business clients to use approved SMS consent language or provide documented proof of opt-in before any messages are sent.

Once a phone number opts out, it will not receive additional messages unless the customer explicitly opts back in.

6. Data Sharing & Disclosure

We do not sell, rent, or share personal information with third parties or affiliates for marketing or promotional purposes.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

We may share limited information only with:

• Messaging service providers and wireless carriers as necessary to deliver SMS messages
• Legal or regulatory authorities when required by law

Simply-Automated LLC acts as a data processor on behalf of its business clients, who remain the data owners of their customer information.

7. Data Storage & Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information, including:

• Secure databases and encryption where appropriate
• Restricted access controls
• Internal data-handling policies designed to minimize unauthorized access

While no system can guarantee absolute security, we take data protection seriously and regularly review our security practices.

8. Data Retention

We retain personal information only as long as necessary to:

• Provide SMS communication services
• Maintain compliance and audit records
• Resolve disputes or enforce contractual obligations

When information is no longer required, it is deleted or anonymized according to our retention policies.

9. Your Rights

Depending on your jurisdiction, you may have the right to:

• Request access to personal information associated with your phone number
• Request correction or deletion of your information
• Withdraw SMS consent at any time

You may opt out of SMS messages by replying STOP or by contacting us directly.

10. Children's Privacy

Our services are not intended for individuals under the age of 18.

We do not knowingly send SMS messages to minors or collect personal information from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date reflects the most recent revision.